What this site collects, why, and what you can do about it.
Three things. That's it.
First: your email address, if you choose to sign up for the newsletter. Second: whatever you send through the contact form – your name, email address, the reason you picked, and your message. Third: anonymous analytics data through Google Analytics (GA4). This tells us things like how many people visited the site, which pages they looked at, and what kind of device they used. It does not tell us who you are. We can't see your name, your email, or anything that identifies you personally. It's aggregate data – we see numbers, not people.
The email address is for sending the newsletter – The Ride Report. Trail updates, new routes, and Toronto cycling events.
Anything sent through the contact form is used to read and reply to your message. Nothing else.
The analytics data helps us understand how the site is being used. Which trails are people reading about? Are the new pages getting found? Is the site working properly on mobile? This helps to shape the content better for our audience.
Email addresses are stored by Mailchimp, the service that handles the newsletter.
Contact form submissions are delivered by Formspree, which passes them along by email.
Analytics data is handled by Google Analytics. The data is anonymous and stored on Google's infrastructure.
Your email address stays in the newsletter list until you unsubscribe or ask us to remove it. Once removed, it's gone. Mailchimp may retain some records for their own compliance purposes – their policy covers the details.
Contact messages are kept only as long as needed to reply and follow up. Ask and they'll be deleted.
Analytics data is retained according to Google's default settings. It's anonymous, so there's nothing to tie it back to you regardless of how long it exists.
You can unsubscribe from the newsletter at any time. Every email includes an unsubscribe link at the bottom. One click, done.
If you want your email address deleted entirely – not just unsubscribed but removed from Mailchimp's records – send a message through the contact page and we'll take care of it.
Toronto Biking operates out of Toronto, Canada, and complies with CASL – Canada's Anti-Spam Legislation. You will only receive emails from us if you've actively signed up for them.
Your data is not sold, shared, or transferred to anyone beyond the three services already mentioned: Mailchimp (for email delivery), Formspree (for contact form messages), and Google Analytics (for anonymous site analytics).
Some pages link out to other sites, like Instagram. Once you leave Toronto Biking, that site's own privacy policy applies.
If you have questions about any of this – or if you want your data deleted – reach out through the contact page.
Last updated: October 2026